{"id":3766,"date":"2022-06-01T13:45:09","date_gmt":"2022-06-01T11:45:09","guid":{"rendered":"https:\/\/old.chaomatic.com\/?p=3766"},"modified":"2022-09-28T11:16:50","modified_gmt":"2022-09-28T09:16:50","slug":"wat-is-b2b-contextual-content","status":"publish","type":"post","link":"https:\/\/old.chaomatic.com\/?p=3766","title":{"rendered":"Wat is B2B contextual content?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3766\" class=\"elementor elementor-3766\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cd0967 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cd0967\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9d2207\" data-id=\"a9d2207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97ede56 elementor-widget elementor-widget-text-editor\" data-id=\"97ede56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Elk bedrijf in de wereld heeft een hierarchie. een laag leidinggevenden, management en operationeel. er wordt dus content gemaakt in lagen en naar gelang de functie van de klant wordt er anders gecommuniceerd.<\/p><p class=\"p1\">Die 3 lagen: management, executive en operationeel, hebben andere prioriteiten en daarom is het belangrijk dat je verhaal gericht is naar de juiste laag.<\/p><p class=\"p1\">In deze video, leg ik je uit wat B2B contextual content inhoudt.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-629a347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"629a347\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68be448\" data-id=\"68be448\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4dde4f elementor-widget elementor-widget-button\" data-id=\"b4dde4f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.chaomatic.com\/use-cases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bekijk content inspiratie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40359da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40359da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b302eeb\" data-id=\"b302eeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d16c34e elementor-widget elementor-widget-video\" data-id=\"d16c34e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Y4H4CYwHnUE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e41cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e41cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2200413\" data-id=\"2200413\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6c2b80 elementor-widget elementor-widget-image\" data-id=\"e6c2b80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzMyNCwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"236\" src=\"https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467-1024x302.jpg\" class=\"attachment-large size-large wp-image-3886\" alt=\"blog cta (72 x 26 in)\" srcset=\"https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467-1024x302.jpg 1024w, https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467-300x88.jpg 300w, https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467-768x226.jpg 768w, https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467-1536x453.jpg 1536w, https:\/\/old.chaomatic.com\/wp-content\/uploads\/2022\/06\/blog-CTA-72-x-26-in-e1655807797467.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elk bedrijf in de wereld heeft een hierarchie. een laag leidinggevenden, management en operationeel. er wordt dus content gemaakt in lagen en naar gelang de functie van de klant wordt er anders gecommuniceerd. Die 3 lagen: management, executive en operationeel, hebben andere prioriteiten en daarom is het belangrijk dat je verhaal gericht is naar de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"B2B contextual content betekent dat je je content in lagen gaat opdelen en gaat communiceren volgens die 3 lagen, met 3 verschillende verhalen | Chaomatic","_seopress_robots_index":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[39],"tags":[73,80,15,48,72,71,74],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/posts\/3766"}],"collection":[{"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3766"}],"version-history":[{"count":7,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/posts\/3766\/revisions"}],"predecessor-version":[{"id":4474,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/posts\/3766\/revisions\/4474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=\/wp\/v2\/media\/3756"}],"wp:attachment":[{"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.chaomatic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}